"Finding new revenue is tough and often expensive; finding lost revenue opportunities can be a faster and more efficient way to bring in sales dollars. In this newly-published, 228-page book, five top-flight executives have come together to discuss 63 of the most common lost revenue issues facing B2B companies, and offer solutions for turning opportunities into sales.

“This book is like an MBA in B2B sales and marketing. It covers a wide range of strategic and tactical topics, each treated in a digestible but meaty chapter. How generous of these five pros to share their wisdom and experience with the rest of us!"

Ruth P. Stevens,
President of eMarketing Strategy and Professor of Marketing at Columbia University Graduate School of Business.

About Us

Key SEO, the SEO affiliate of Key Marketing Group, delivers search engine optimization and website optimization services. The SEO business has been operating since 1997, and is one of the first SEO specialty companies in the U.S. Judy provides marketing and product planning leadership for Key SEO, and personally provides sales and account management to a select group of SEO customers.

Key Marketing Group has been serving a wide variety of B2B clients since 2002. For more information on Key Marketing Group, CLICK HERE.. Key Marketing Group/ Key SEO was founded by Judy Key Johnson, who has had a long and successful career as a leader and innovator. She holds an MBA in finance and worked for IBM for 19 years, the first seven as a large-system sales representative. She established the first marketing support department in an IBM product division, helping increase market share from 19% to 64% through innovative technical marketing programs.

Judy also worked in IBM corporate communications in Armonk, N.Y., and led international business operations for the $1 billion OEM disk drive business. As Program Director of Global Systems, Judy led the first four SAP projects in the IBM Corporation, a four-year $80M project.

In 1996 she joined FieldCentrix Inc., a wireless software company, as the first full-time president, and wrote the business plans that raised over $37M in venture funding. Judy soon realized the importance of high search rankings and embraced search engine optimization. As one of the earliest adopters, Key Marketing Group is a premier SEO provider.

Randolph Herber, Director of Sales and Marketing for Herber Aircraft Service in Los Angeles, paid a fine tribute to what we strive for:

"Key Marketing Group has been our company's outsourced marketing department for the past five years. They perform every marketing service that we need, website design and update, data sheets, brochures, advertising, PR, search engine optimization. Their quality is first rate and the cost is much lower than maintaining an in-house staff. It couldn't be any better."

Download Resume Judy Johnson, President